Podcasts: Getting Beyond Niche

Podcasts: Getting Beyond Niche explores why the download model that gave podcasts their initial success now hinders their growth. We outline two critical challenges, three opportunities and six recommendations for podcasters, including:

Lack of measurability hurts podcasters’ bottom line

Streaming provides real-time audience engagement

Ad insertion is key to increasing revenue

Old podcast episodes can drive new revenue for streamers

Syndication is key to attract brand advertisers