MediaPost offers a daily diet of news important to marketers, advertisers and agency professionals. Part of that diet yesterday included coverage of XAPPmedia’s recent launch and funding announcement.
Reporter Erik Sass writes “Smartphones are widely used to consume media, but most advertisers have focused on social media, digital video and other applications with a visual component, largely neglecting one of the most common usage patterns: pure audio listening… But a new company, XappMedia, is looking to fill the gap with its launch of the first interactive audio ads for mobile apps.”
Read the full MediaPost article by Erik Sass here: http://bit.ly/1l793Kn