XAPP AI
Advertising
Blog
Contact
Login
Menu
XAPP AI
Advertising
Blog
Contact
Login
February 17, 2016
Pat Higbie’s MediaPost Column: Digital Mobile is Key for Broadcasters
In a MediaPost column published today, XAPPmedia CEO Pat Higbie comments on the projected broadcast radio advertising spend for 2016. The forecast? Flat. Even in anticipation of lucrative election ad spend.